Sany Germany, the wholly owned subsidiary of Chinese crane and equipment manufacturer Sany, has rebranded the business as Sany Europe, changing its logo and launching a new website.
The company says the change is designed to better reflect its presence in Europe, where it is represented in 13 countries – mainly by exclusive distributors.
Sany Europe managing director Bart Decroos, said: “The name change is a take-off for a new era. It just didn’t reflect who we are any more, and definitely not who we want to be. Therefore we’ve taken this action. We’ve also seized this opportunity to improve our corporate identity to strengthen further our brand recognition.”
We have just received confirmation that the company will no longer be exhibiting at this year’s Intermat exhibition. It has cancelled its provisional booking in the external area, where it has exhibited in the past two shows.